What is the primary goal of usability testing?

The primary goal of usability testing is to evaluate user interaction and navigation. This process focuses on understanding how users engage with a system or software to ensure that it is intuitive and accessible. By observing how users navigate through the application, developers gain insights into whether the design is user-friendly and meets the needs of the target audience. The feedback gathered from usability testing helps identify any obstacles that users may encounter, allowing for necessary adjustments to enhance overall user experience.

While finding bugs, determining user satisfaction, and developing marketing strategies are important aspects within the larger scope of software development and product management, they do not directly align with the specific objectives of usability testing. Usability testing is centered on improving how users interact with the software, making it a vital phase in the design and development process aimed at creating a seamless user experience.